While there is still a long way to go, it finally feels like the plus size market’s voice is being heard with fashion for everybody and every body making its way into mainstream labels and stores.
But how do you find it? We can help …
Larger department stores like Cotton On and Best and Less are understanding that extended sizes doesn’t mean a tiny section in the back of the store full of shapeless, colourless sacks. Funky, modern designs in extended sizes are fast becoming norm as the market understands that women with curves have money to spend and places to go while looking fabulous!
ada + lou: 14 > 24 Ethically produced, slow fashion label, ada + lou was founded by best mates, Chantelle (@FatMumSlim) and Rebel (@rebelwoutapause) after they found themselves sized out of the boho fashion that they loved. With exquisite prints and on trend basics, ada + lou is the romantic, bohemian, easy-wear fashion that you’ve been dreaming of.
Golden the Label: 6 > 28 Golden the Label creates high-quality clothing for curvy and plus size women. From stylish easy wear linen sets to the dreamiest denims, Golden the Label celebrates all bodies and we are here for it!
Active Truth: 6 > 26 Active Truth celebrates women regardless of size, shape or stage of life by offering performance activewear across an inclusive size range. The high performance workout clothes not only look great, they do what they promise. No awkward fits, no rolling down, no seeing through. They’re the active wear brand that really knows Aussie women’s bodies.
Proud Poppy Clothing: 6 > 24 After motherhood saw founder, Tara put on 60kgs, she realised that finding beautiful fashion for curves was not easy. Proud Poppy was born, bringing her dream of creating an affordable and stylish fashion store that was for ALL women to life.
Iland co: 6 > 24 This independent label creates the most luxe resort, vacation, weekend and island style clothing, swimwear and accessories. Going away or just want to feel like you’re on holidays, Iland co is the vibe you need.
Harlow: 12 > 26 Aussie label, Harlow’s core belief is that every woman has the right to find fashion that reflects her personality. The beautifully made in Australia pieces are manufactured to last years, on high rotation, rather than end up in landfill after a season.
Bohemian Traders: 6 > 24 Bohemian Traders are known for their size inclusive fashion basics for the “modern bohemian”. Elegant and timeless, you’ll never regret having a few Bohemian Trader’s pieces in your collection.
Mahli the Label: 6 > 30 Consciously created slow fashion label, Mahli is full of fun, flirty bohemian and western style creations inspired by travel, romance and freedom. No need for a boring curve wardrobe when Mahli is here!
The Curve Project: 12 > 22 Here you get more than one one brand for your buck. Curve Project is a collective of fashion brands and labels that all share the same ethos of catering to curves!
City Chic: 12 > 24 With something for every occasion, City Chic has fast become a first stop for all Aussie lovers of curve fashion. From sleepwear to evening wear and everything in between, City Chic really knows curves.
And while it’s high time that the bigger names came to that realisation, smaller labels and brands have known it for a while. We’ve shared some of our favourite Aussie online stores full of the beautiful, lush fashion that curves deserve in the gallery below.
10 great places to shop online for Aussie curve fashion