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Many people mistakenly think it’s really hard to support women-owned brands. They often assume they’ll need to go out of their way to obscure websites or stores to buy products from female-founded companies. I’m here to tell you that’s just not true.

You may be surprised to learn this, but there are many incredible women-owned brands right in the stores you already shop. Take Walmart, for example. The retailer, which is known to sell a little bit of everything, has so many great products from women-owned businesses like Beautiful by Drew Barrymore, The Pioneer Woman and more.

Need more proof? Check out these four brands the next time you’re shopping at Walmart for groceries or other household items. Supporting women-owned brands just got a whole lot easier.

1. Beautiful by Drew Barrymore

Is there anything Drew Barrymore can’t do? The actress, talk show host and mom also has a drop-dead-gorgeous line of kitchen appliances at Walmart. Important to note: Barrymore’s Beautiful items are so popular they often sell out within days of being stocked. If you see something you love available, order it right away before it’s gone again.

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2. The Pioneer Woman

Ree Drummond’s kitchen collection at Walmart was such a hit that it wasn’t long before The Pioneer Woman expanded to bedding, bath decor and even fabric design. Most items from Drummond’s line feature her signature floral patterns and vibrant colors, so they’re sure to add whimsy and personality to any room in your home.

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3. Eva + Avo

Founded by Sonia Guzman and Ana Brenda Contreras, Eva + Avo is a hair care line that harnesses the nourishing power of natural ingredients like avocado, rosemary and cocoa. Their products are designed to hydrate, replenish and protect all hair types, and most are affordably priced at less than $10.

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4. Nikki Chu

Nikki Chu is a celebrity interior designer with more than 20 years of experience in the business, so it’s not surprising that her home decor collection at Walmart is captivating. From bedding to window treatments and even wall art, Chu’s designs are just what you need to take a space from ordinary to extraordinary.

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P.S. If you’re a frequent Walmart shopper, you should definitely consider signing up for Walmart+. The service is only $12.95 per month and allows you to unlock free delivery on all orders plus early access to special promotions and deals.

If you liked this story, check out our favorite women-owned brands.

More from In The Know:

People are raving about Drew Barrymore’s chic coffee maker, and it’s only $60

Ree Drummond, aka The Pioneer Woman, just dropped colorful new bed and bath collections at Walmart

Drew Barrymore just added a new double basket air fryer to her kitchen line

Add some color to your kitchen with these bright cookware finds from Walmart

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