W’s new store in Bengaluru positioned as ‘Head-to-Toe fashion solution’ for the modern Indian woman

Leading women’s fashion brand – W, opened its largest experiential store in the heart of Bengaluru, Indira Nagar. Spread across two floors, the digitally enhanced store offers a bouquet of experiences and reaffirms the brand’s promise of offering the complete ‘Head-to-Toe’ fashion solution to the contemporary Indian woman.

It houses the complete range of W products across multiple categories like apparel, footwear, cosmetics and jewellery; with each product carefully curated with fashion, fit and quality at the core.

Talking about the newly opened concept store, Anant Daga, Managing Director, TCNS Clothing Co Ltd. said,“Our new store is a glimpse into the future of what the brand is going to bring to its consumers. At W, we’ve always believed in staying ahead of the fashion curve. Our consumer has evolved with time, and so has the brand. In the last couple of years, W has moved from an apparel only brand to a lifestyle brand that offers complete wardrobe solution to its consumers, and our new store is a true representation of that. Housing our diverse range of collections and new product categories, this store has brought life to all the new initiatives that we’ve incubated over the last couple of years for our ever-evolving consumer.”