Mark Berman, a longtime season-ticket holder, inside the A-Store at McKale Center in Tucson. He said he expects the enthusiasm for Arizona women’s basketball to sustain beyond this season. (March 31, 2021 photo by Greg Moore, The Arizona Republic)

TUCSON – Everybody loves a winner, but it seems likely that women’s college basketball is more than a passing fad in Tucson. 

“I know (the support) can continue,” said Mark Berman, a booster shopping for gear at The A-Store at McKale Center.

Berman has been a season-ticket holder since the 1970s, and he’s excited enough to make the trip to San Antonio for Friday’s Arizona-UConn showdown in the women’s NCAA Final Four. Regardless of how this turns out, he thinks the energy that the program has built under Adia Barnes can continue into next season.

“I expect we’ll be selling out. The UA women will sell as many tickets as the UA men. … I’m expecting it.”

‘This didn’t start yesterday’

It’s worth considering as the University of Arizona’s sports department considers how to fill a vacant throne.