Dreamforce 2022 in Review: 10 Highlights for Retailers to Learn From

Salesforce arrived to everyday living 23 several years ago in a San Francisco apartment by Founder and existing Co-CEO Marc Benioff. Dreamforce, its yearly occasion established to provide jointly the world-wide Salesforce group for mastering, group setting up, exciting, and philanthropy, discovered its conception 20 yrs ago. And this calendar year, I was in a position to working experience Dreamforce for my quite first time – finally finding just how impactful both equally Salesforce and Dreamforce are to their partners and models alike. 


With so substantially to absorb through these quickly-paced, details-rich a few times, under are 10 of my favourite times. 


1. The Opening Keynote Introduced by Co-CEOs Marc Benioff and Bret Taylor 


Walking into Dreamforce was compared with any other event I have at any time attended, with the strength of Dreamforce encompassing each and every move I took. Seats filled promptly and hours early for the opening keynote session of Co-CEOs Marc Benioff and Bret Taylor. Enthusiasm of information to be discovered about Salesforce increased options stuffed the room and – really actually – the city days prior to this genuine session. I was excited to listen to firsthand what all the chit chat was about, and I was not disappointed. As an avid believer that integrated, clever know-how is necessary in supporting business enterprise functions, Benioff and Taylor eventually let us in on 1 of their most effective retained secrets yet. And that was that true-time details system, recognised as Genie, has been released to the presently sturdy and refined Salesforce platform. For vendors in particular, this sparked my pleasure being aware of that attaining clarity from a 360-degree angle in true-time on all touchpoints of their organization is important for optimized retail good results. In the times that followed, I was thrilled to understand even additional about Genie and the added benefits it gives vendors, which you can also examine listed here


2. Data-Pushed Choices are Necessary for Small business Expansion


 As just one of over 1,000 sessions at Dreamforce, I was grateful to pay attention to Salesforce consulting partner, Slalom’s, Handling Director Jim Clarke and DECIEM’s Senior E-Commerce Director Heather Stables go over the relevance of information for small business advancement. Stables unveiled that while their crew doesn’t have an official marketing department, they lean on details retrieved from their lots of know-how-centered resources to make strategic and earnings-oriented decisions that help standardize and streamline their operational endeavours. Talking specifically about their skincare organization, The Everyday, Stables shared that having transparency was the most vital aspect of their business enterprise progress. Leveraging Slalom, this transparency turned a truth for The Ordinary even though also offering them data they could proactively react to for far more lucrative enterprise advancement. For all stores, this can be mimicked if applying the proper technological know-how. The good news is, with tailored engineering these kinds of as Slalom and Salesforce, this can be accomplished. 


3. The Keep of Tomorrow May Not Be What You Be expecting It To Be 


Collectively with Robin Smith and Irina Yurevich of EPAM Methods, a Salesforce consulting partner, and Michelle Grant of Salesforce, I was thrilled to share in a dynamic panel dialogue about the “Store of Tomorrow: The Next Generation of Engineering, Inclusion, and Responsibility in a Retail Natural environment.” We reviewed how technology and tendencies alike are impacting physical and digital retail as nicely as what shoppers expect from acquiring activities. Metaverse was a element of our discussion, even though it isn’t expected to be a homerun retail experience by all panelists in attendance. It is, however, expected to be an critical portion of the path to purchase for quite a few consumers. Also, making confident you keep visibility and connectivity between the multiple places a shopper may engage on their one of a kind path to purchase was an significant highlight of this dialogue. 


Alongside one another with Michelle Grant of Salesforce, Nicole Leinbach of Retail Minded joined EPAM leaders in a panel discussion about the &#8220Keep of Tomorrow&#8221.

4. Influencers and Consumer Generated Written content Continues to Sway Client Decisions 


Clients like realizing what other prospects imagine and in our modern day entire world of commerce, this carries on to be between the leading influencers in purchaser selections. Keeping this in thoughts, retailer Ashley Stewart had a Q&A with Slalom and shared that the the vast majority of their advertising is typically targeted on influencer and user created material. They also lean heavily on buy now, pay later messaging that is created doable by firms these types of as Klarna, Afterpay and other quad installment payment providers. And many thanks to Salesforce partner Slalom, they are also ready to deliver a stronger human ingredient to their messaging, aligning with their desire to personalize messaging and promoting to their customers. 

5. The End of a Buyer Journey is as Significant as The Beginning of the Journey 


I have been a lengthy-time admirer of the purchaser journey staying a top rated priority for stores, and hearing from Shoprunner, a FedEx subsidiary – and Salesforce partner – at Dreamforce strengthened just how critical it is to listen to what consumers want. Stressing that their intention is to “simplify the e-commerce experience,” Shoprunner aims to give a holistic and sincere view to their consumers thanks to a alternative that stems from shopper loyalty and integrates with Salesforce Commerce Cloud Order Management Process. With these very simple nonetheless crucial core values, Shoprunner is helping to redefine what purchaser delivery appears like in a environment that typically thinks rapid is most effective. But what about quickly with transparency, quick returns, and shoppers in control? The stop of the journey is as vital as the commencing of the journey, and this reminder is a very good a single to apply to your personal exclusive company. 


6. The Evolution of Loyalty in Retail Leans Greatly on Purchaser Experience 


On Day 2 of Dreamforce, I was fortuitous to be a part of a panel discussion that included Salesforce’s Michelle Grant and Slalom’s Shivanni Majewski and Bethany Platter. As shoppers ourselves, we all agreed that the encounter of browsing &#8211 both equally the beneficial and the damaging &#8211 influences our long run purchase selections. As retail experts, we also agreed that the aspects major to a transaction subject. This dynamic dialogue is a person not to be overlooked irrespective of whether you are a modest, mid-dimension or significant company, as shopper loyalty doesn’t participate in favorites to dimension but somewhat to experience. How models and merchants keep in touch with their consumers is a huge element in loyalty, as properly. Utilizing intelligence created from earlier purchases, merchants can be more strategic with when and why they get in touch with buyers for foreseeable future procuring prospects. But it ought to not be dismissed with how this takes place both. Electronic mail marketing remains a potent conversation avenue, but SMS alerts and even social media influence a faithful customer’s path to obtain. I challenge you to think about why you are faithful to the areas you are as a buyer yourself, and then believe about if your business enterprise mimics some of your favored client loyalty experiences. The aspects definitely do make any difference listed here, as we each individual discussed in this panel at Dreamforce. 


Slalom "Customer Loyalty" Panel at Dreamforce 2022

Retail Minded&#8217s Nicole Leinbach joined Slalom at Dreamforce to examine client loyalty along with Salesforce&#8217s Michelle Grant.


7. Retail outlet Optimization Should really Include Employee Optimization 


Whilst it’s not possible to decide on a favorite moment of my 7 days at Dreamforce, I’d be lying if I did not say the retail keynote was a single of my prime three. As a self-described retail geek, I was giddy with enjoyment to hear from Salesforce’s Rob Garf and Michelle Grant with unique friends from Gucci and Casey’s. As Garf shared in this engaging keynote, “more and more suppliers are turning to automation and AI” to enable with retail store and worker optimization. The serious takeaway for me, even so, was simply that 1 can not be thriving without the other. Retail store leaders will need to empower their workers to really increase their store. Provider, in unique, is elevated when employees are offered the possibility to be elevated on their own. With elevated duty and opportunity, they can truly comprehend their inventory and prospects on a further stage. Genie manufactured an visual appearance right here, as perfectly, reinforcing that buyer magic can be delivered with happy searching encounters when the two the shop and their personnel are positioned to supply the most effective buyer care.


8. The Associate Ecosystem at Salesforce Felt Like Family 


A person of the many intriguing discoveries I had though at Dreamforce was the first-hand experience of looking at just how precious Salesforce views their associates. From my eyes, they felt far more like family than just companions with excited colleagues content to see each other, function alongside one another and collaborate to make shops much more attained. It was an remarkable encounter to watch so several companies functioning with each other, finally wanting to provide heightened activities for retailers with as much relieve, agility and transparency as achievable. It didn’t harm that these exact associates relished some laughs and authentic pleasurable together the way. Wanting again, I specially loved my time at the “Women in Retail, Customer Items & Commerce Networking Event” from Dentsu the place I met so several fantastic women leaders. By the conclude of the party, I understood I had satisfied gals I would be staying in touch with in the several years to adhere to. 


9. Rely on and Transparency is the Genuine Evaluate of Success 


On Working day 3 of Dreamforce, I commenced to assume about what have faith in intended in a business partnership. Without having hesitation, I instantly believed of transparency. Immediately after all, how can you have belief if you just cannot realize all the particulars of anything? When we appear at retail in certain, there are so numerous relocating parts at any solitary time that belief is critical in creating absolutely sure items will perform out correctly. This was bolstered when I read from Salesforce spouse OSF Digital in a session at Dreamforce where they discussed linked shopper ordeals built all around united associates operating alongside one another. By means of a varied ecosystem of companions, OSF Digital is ready to enable stores supply personalized client encounters that nurture shopper loyalty and strengthen income, as very well. But let us confront it. This are not able to transpire without having a clear understanding of what is getting position. Transparency offers shops the ability to have this knowing, however retailers are unable to attain this without the need of the ideal engineering. Figuring out there is know-how like Genie that integrates with other technologies from the several Salesforce companions I acquired to know while at Dreamforce proves trust and transparency go hand-in-hand. With each other, they direct to prosperous experiences irrespective of whether it comes to shoppers, stock, transactions or extra. 


Retail Minded&#8217s Nicole Leinbach chats with the OSF Electronic workforce although at Dreamforce 2022.

10. Retail is Not Retail With out Dreamforce 


As Bret Taylor mentioned on Day 1 of Dreamforce, “San Francisco is not San Francisco devoid of Dreamforce.” And I concur. But I also feel retail isn’t retail devoid of Dreamforce. 

Suffering from Dreamforce as a first-time attendee and self-described retail geek was &#8211 no pun supposed &#8211 a desire come correct. I remaining there inspired, determined and admittedly, a bit tired. It was a non-halt, training-wealthy expertise that also supplied enjoyment and networking that I worth from both of those a private and specialist standpoint. I’m grateful for the practical experience, but I am more grateful for the retailers that get to advantage from the Salesforce companion ecosystem that is creating stores far more lucrative and additional pleasant one particular Dreamforce at a time. 

For each and every “wow” there’s a husband or wife app + specialist to ability the “how.”

Find out what is ideal for you on salesforce.com/partners.



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