Dunkin’, e.l.f. Beauty unveil coffee and donut-inspired makeup line [Video]


Dunkin’ is going glam.

The coffee-and-donut giant partnered with cosmetics brand e.l.f. Beauty (ELF) to launch a new limited-edition makeup collection.

The products, which will be available to purchase exclusively on elfcosmetics.com, as well as at ULTA Beauty (ULTA) stores and ulta.com beginning March 31, include six separate pieces that come in an array of donut- and coffee-inspired shades, shapes, and textures.

Prices range from a $6 coffee lip scrub to a $16 ‘Dunkin’ dozen’ eye shadow palette, inspired by some of the chain’s best-selling donuts like strawberry frosted with sprinkles and Boston Kreme.

Other products in the collection include a “glazed-up” foundation primer for $12, Dunkin’-hued lip glosses for $12, and a donut-inspired beauty blender for $9.

The full set, which also includes a one-of-a-kind e.l.f. x Dunkin’ reusable cup and straw-inspired brush combo, retails for $75.

“We’ve long admired the genuine connection e.l.f. has forged with their community and believe it mirrors the connection we have with our Dunkin’ fans,” Peter Callaro, Dunkin’ VP of integrated marketing communications said in a press release.

“We’re thrilled to team up with e.l.f. to bring Dunkin’ devotees an exciting, new way to power their ‘get-up-and-go’ daily routine,” the executive added.

e.l.f. x Dunkin’ makeup & beauty collection (Courtesy: Davide Luciano)

e.l.f. x Dunkin’ makeup & beauty collection (Courtesy: Davide Luciano)

Dunkin’ is not the only mouth-watering collaboration for e.l.f. Beauty.

Last year, the brand teamed up with Chipotle (CMG) for the second time, releasing a menu-inspired makeup palette that included colors resembling white and brown rice, pinto beans, black beans, salsa, guacamole and lettuce, among others.

“We’re always looking for ways to lead culture and stay top of mind among Gen-Z consumers,” Tressie Lieberman, Chipotle’s vice president of digital marketing, told Yahoo Finance at the time.

e.l.f., which has been one of the most affordable and accessible brands on the market, recently raised prices for some of its more inexpensive products amid mounting concerns surrounding inflation and the global supply chain.

In an Instagram post earlier this month, the company wrote, “As we face a world of rising costs, prices on many of our products will increase. Most products impacted will increase in price by $1, while prices on some of your favorites will remain the same. We remain committed to transparency and making the best of beauty accessible at mic drop prices. Always clean, vegan, and cruelty-free.”

Alexandra is a Senior Entertainment and Food Reporter at Yahoo Finance. Follow her on Twitter @alliecanal8193

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