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Amazon is famous for having some the best deals on the web, period. But once a year, the retail mega-site goes ham with Prime Day, the biggest and most anticipated online shopping event of the year, where you can score deals that seem almost too good to be true.
What time does Amazon Prime Day start this year? Prime Day 2020 launches at 12:00 am sharp on Tuesday, October 13 and extends through the end of Wednesday, October 14. During this two-day event, millions of products are heavily discounted. Everything from name-brand best-sellers to small-business goods sell for a steal. Last year, more 175 million products were sold in just 48 hours! Needless to say, inventory sells out fast.
In order to get the most out of this online shopping extravaganza, it’s best to come prepared—and not just with your credit card. Amazon starts rolling out Early Prime Day Deals in the weeks leading up to the big day(s), too. Basically, now’s the time to start shopping.
But take note: in order to shop Prime Day deals (and pre-deals), you need to be an Amazon Prime member. Not signed up yet? Amazon is offering a 30-day free trial for newbies. So if you join Amazon Prime today, you’ll have free membership during the these Early Deal days and Prime Day itself—and then you can decide if you want to continue your membership for $13 a month.
And Amazon is sweetening the deal even further. If you buy something sold by select small businesses in the Amazon store from now through October 12, you’ll get a $10 credit to spend on Prime Day itself. Now that you’re salivating, here are the Early Prime Day deals to shop right now and all week.
Amazon’s Early Prime Day Deals
Here’s a look at Prime Day’s pre-game.
Each Prime Day, Amazon’s own electronics lead the charge in sales. Last year, the Echo Dot 3rd generation and the Fire TV Stick with Alexa Voice Remote were top-sellers on Prime Day. Here are the Early Prime Day Deals on Amazon devices.
Right now, a pair of Amazon Echo Dot 3rd Generation Smart Speakers with Alexa are 20 percent off. These voice-activated assistants—which you can easily perch on a kitchen cabinet or nightstand—are consistently one of Prime Day’s best-selling products, and they sell out fast.
The Amazon Echo Dot lets you transform your house into a smart home, syncing up everything from your smartphone to your stereo system and your house’s lighting, WiFi, and alarm systems to one hands-free hub. This model has stronger security features and addresses accessibility needs, including vision, hearing, mobility, and speech. Almost 600,000 (!) enthusiastic customers have made this one an Amazon’s’ Choice. And with this double-deal, you get two speakers for one incredible price.
Shop it: Amazon Echo Dot 3rd Generation Smart Speakers with Alexa, $40 (was $50), amazon.com
Score the new Fire TV Recast for $130—a savings of 43 percent—thanks to Early Prime Day Deals. It’s an Alexa-enabled DVR that stores up to 75 hours of HD programming and requires no monthly fees.
Shop it: Fire TV Recast, $130 (was $230), amazon.com
Save up to $100 on Fire TV Edition Smart TVs, such as the all-new Toshiba 43-inch Smart HD Fire TV Edition TV, which is $180 starting today—a savings of 36 percent during Amazon’s Early Prime Day Deals. Right now this TV is Amazon’s #1 New Release, so shoppers are fired up to watch both live TV (you can connect any HD antenna) and over 500,000 streaming movies and TV episodes in HD, from Disney+, Netflix, Prime Video, YouTube, Hulu, HBO, and more.
Shop it: Toshiba 43-inch Smart HD Fire TV Edition TV, $180 (was $280), amazon.com
Starting October 6, the Toshiba 32-inch Smart HD Fire TV Edition TV will be just $120 (normally $180). It’s Alexa-enabled and integrates live over-the-air TV with more than 500,000 streaming movies and TV from major streaming services.
Shop it: Toshiba 32-inch Smart HD Fire TV Edition TV, $120 (was $180), amazon.com
This all-new Smart TV will soon be on sale for just $200 as part of Amazon’s Early Prime Day Deals starting today—and today it happens to be Amazon’s #1 best-selling LED or LCD TV. See? We told you these deals are hot! It offers all of the live TV and streaming movie, TV, and gaming capabilities of Fire TV Edition Smart TVs, but in 4K Ultra HD picture quality with over 8 million pixels. If high-res is your thing, this is your TV.
Shop it: Insignia 43-inch Smart 4K UHD Fire TV Edition TV, $200 (was $300), amazon.com
Are Netflix and Hulu not cutting it? All week leading up to Prime Day, Prime members get 50 percent off select titles to rent or buy on Amazon Prime Video. Everything from classics to new releases are part of the Prime Video store.
For just $0.99, Prime members who haven’t yet tried Amazon Music Unlimited will soon be entitled to four free months of the premium streaming tier with unlimited access to more than 60 million songs and a slew of popular podcasts ad-free, anytime, anywhere. Of course, Amazon Music Unlimited is Alexa-compatible—and you can even listen offline, for example when you’re flying!
Audible is the source for audio books, so there’s practically no title you won’t find in its exhaustive catalog. It’s a massive bookstore for your ears! As part of Amazon’s Early Prime Day Deals, save $50 on a year of Audible Premium Plus—as long as you’re a Prime member, of course. As an Audible member, you get access to more 10,000 Audible Originals, audiobooks and podcasts in the Plus catalog—all for no additional fee.
Love to e-read? Then you need Kindle Unlimited. You get unlimited reading of more than one million books, plus popular magazines and unlimited audiobooks on any device at any time. As part of Amazon’s Early Prime Day Deals, new customers to Kindle Unlimited get to save 50 percent off a six-month subscription—that’s just $30 for half a year (originally $60). After that, it’s $10 a month.
Another great Early Prime Day Deal for you e-readers. Spend $20 on e-books and get a $5 e-book credit. Plus, Prime members can even choose two, new select Kindle books for free for the entire month of October. These include early-access titles and editors’ picks.
Some of the most affordable, stylish, and comfortable clothes belong to Amazon’s very own fashion labels, and thanks to the site’s Early Prime Day Deals, you can save up to 30% on the best of brands like Vineyard Vines clothing for men; premium women’s fashion, including ASTR the Label, Splendid, and Alo Yoga; select kids’ and baby clothing and shoes; select styles from Calvin Klein; and select Dress the Population, 4SI3NNA, and Black Halo dresses.
Also, score up to 15% on select fall fashion from Shopbop including boots, denim, and more. Dress your entire family (and don’t forget, holiday season is coming!) before Prime Day itself even rolls around!
Amazon’s other popular brands are part of this major pre-sale event, too. Save up to 40 percent on select clothing styles including Amazon Essentials and Goodthreads, 40 percent on pet essentials from Wag, 20 percent on Belei skin care products, 20 percent on baby essentials from Mama Bear, 20 percent on health and personal care products from Solimo, 20 percent on coffee and snacks from Amazon Fresh, Happy Belly, and Solimo, and 20 percent on health and wellness products from Revly, Amazon Elements, and Amazon Basic Care.
Amazon Fresh: $15 off your first order
Prime members, don’t forget you can do all your grocery shopping on Amazon too. Get $15 off your first order of $50 or more on Amazon Fresh, plus enjoy discounts on products throughout the store. Visit for more.
Home: more than 20 percent off
Save up to 20 percent or more on furniture by brands including Modway, Lane Home Furnishings, Walker Edison Furniture Company, and Nathan James. Ditto for select rugs from major brands including nuLOOM and Artistic Weavers.
Tools: up to 20 percent off
Weekend warriors, listen up! Amazon’s Early Prime Day Deals include a 15 to 20 percent discount on select DeWalt tools, including saws, drills, impact driver, and drill combo kits.
Green Toys: up to 30 percent off
It’s almost time to put on your Santa hat. Save up to 30 percent on select toys from Green Toys, makers of safe, plastic toys—including play automobiles, beach toys, bath tub goodies, and more—for little ones during Amazon’s Prime Day pre-sale.
Need some home upgrades? Treat yourself and save 20 percent on Broan Appliances and 15 percent on Midea compact refrigerators. You can also save big on Kasa Smart Dimmer Switch by TP-Link and Sylvania Tungsten halogen light bulbs this week.
Your cookout days might be numbered, but now is the perfect time to shop—and save big on—outdoor kitchen appliances, lawn care equipment, and more. Popular products like the Masterbuilt Electric Smoker and accessories, select Black+Decker outdoor tools, Back to the Roots Water Garden, American Lawn Mower Company electric lawn mower, Champion 3400-Watt Portable Generator, and more will be on sale all week leading up to Prime Day.
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