Designer handbags have lengthy been deemed “the investment decision piece” for your closet. And whilst this thought may well only be justification for dropping hundreds of dollars on a purse, these luxurious pieces can be a prudent expenditure. As variations circle back about and vintage and resale marketplaces have taken off in new several years, preserving a number of common designer luggage in your assortment isn’t such a lousy factor.
No a person understands this additional than Kristen Donnell, who owns Keeks Designer Purses, a luxurious designer handbag resale shop in Plano. Donnell suggests “pre-owned retail is in my blood.” When she was a toddler, her weekends ended up put in at a Garland flea market wherever her father, Mark Edward Kane, bought utilized CDs. She had a front row seat as he grew his company from the flea marketplace booth into CD Warehouse and introduced other concepts, like Film Investing Corporation.
Seeking to cultivate something of her very own as an adult, with a solution line that would attractiveness to women of all ages, Donnell decided to focus on handbags. She introduced her resale store in 2010. “We deeply feel that anyone warrants luxurious, and [we] needed to create a enjoyable, additional attainable way to get it,” Donnell says.
And her investment in the label has paid out off. Donnell suggests a string of “little bets” considering the fact that opening 12 a long time in the past has helped her grow Keeks (her nickname) into a 10,000-square-foot flagship retail store in Plano.
She very first started marketing pre-owned handbags in a small Collin Creek Mall store in 2010. At the time, she carried predominantly reduced-conclusion designers. But her shoppers ended up drawn to her much more luxury choices. The first purse she marketed was the only Louis Vuitton Speedy she had in-stock. Donnell now sees that as a foreshadowing for her present-day wares.
“The company plodded together till we decided to make a ‘little bet’ and purchase a sizeable quantity of pre-owned Louis Vuitton to attempt to market,” Donnell says. “We were being stunned when it flew off the shelves. That was when we figured out that increased-stop luxury was the way forward.”
Donnell now sells luxe purses, sneakers, and extras. Her 4,000-hangbag inventory features items from some of fashion’s most exclusive—and expensive—designers, like Hermes, Givenchy, Prada, Christian Louboutin, Louis Vuitton, natch, and extra, at a discounted price.
That low cost is, potentially, the most noticeable reward of getting utilised parts. But other, normally ignored advantages include sustainability—buying an aged bag retains it out of a landfill—and finding exceptional, discontinued objects, Donnell suggests.
“Another reward to acquiring resale is that we have hundreds of items that are no for a longer period in output,” Donnell says. “We not long ago produced a purchaser so content since she experienced been dreaming about the discontinued Louis Vuitton Sully and we had it.”
Donnell often is effective to hook up consumers with a discontinued bag or accessory they’ve been coveting but cannot uncover. Ideal now, some of her best objects contain a number of Chanel Grand Procuring Totes, which were discontinued in 2015. But her rarest parts presently in-inventory involve an Hermes Kelly 35, an ostrich Prada Galleria, and quite a few discontinued specific-edition Louis Vuitton prints.
Keeks’ small business model operates on the notion of delivering designer trend without having the designer attitude. Donnell wants her buyers to have a unique working experience and not that Very Lady Rodeo Drive moment, in which they experience intimidated or are turned absent, when buying at Keeks. Despite the fact that the things are technically next-hand, Donnell desires her consumers to experience celebrated with the financial investment they are producing. As quite a few purchases are accompanied by a main lifetime second or milestone, like graduations or birthdays, she commemorates specified obtain concentrations with a bottle of champagne for customers.
Though the bulk of Keeks’ business enterprise comes from in-shop buying, Donnell saw a key turning position in 2020. Like many other retail brand names, Keeks improved its e-commerce and social media efforts throughout the pandemic. They worked difficult to up grade the on the net procuring working experience, Donnell suggests. “Now I’d say we have a brick-and-simply click model.”
On line purchases at the moment make up 33 percent of her gross sales, Donnell suggests. She has customers from all more than the globe, and she’s even experienced out-of-towners go to her Plano retailer in human being from as far absent as New York Town.
Donnell has large plans for the foreseeable future of Keeks Designer Handbags, which includes an additional significant box area outside of Plano and aggressively expanding her luxury shoe and accent collections. But like her father’s ventures expanding up, her company is nevertheless a spouse and children affair. The two her father and her spouse, Robert, function with Donnell at the retailer, which she claims is the ideal portion.
“It isn’t often quick, but at the end of the working day, operating really hard for a prevalent aim is always worth it,” Donnell claims. “Together we have designed something that we are extremely happy of and we have the greatest team.”
And she will get to drool in excess of stunning designer luggage for a residing.