Murmur gets into bed with Northern Irish outlet with first ever standalone store – Retail Focus


Irish homeware model, Murmur has now announced plans to open its initially-at any time standalone retail store as part of for a longer time-expression ambitions to roll out much more outlets across the United kingdom and Ireland. 

The 1,108 sq ft inaugural retailer will open at designer outlet, The Boulevard, a Lotus Residence-owned plan primarily based between Belfast and Dublin afterwards this month, generating 6 careers. 


Murmur will promote lines across bedding, smooth furnishings, gifting and residence fragrance at The Boulevard. Impressed by the smooth Irish landscape, Murmur merchandise give unrivalled luxury, good quality materials and delicate natural tones and buyers can count on to reward from special discounts of up to 70% RRP. 

The announcement comes shut on the heels of world-wide style brand New Glimpse deciding on The Boulevard as the location for its to start with ever outlet retail outlet, which opened in February, and kate spade new york opening its initially keep in Northern Eire there very last thirty day period. 

Lotus Home is advised by Johnstone Home Consultants Ltd and KLM Serious Estate. 

Susanne Morris, Director at Johnstone Home Consultants said: “The Northern Irish retail sector is booming at the minute. Feedback from manufacturers is that it is a excellent locale to testbed new styles or venture into a new market and elevate their profile amid a new shopper. The Boulevard in specific has attained focus provided its primary area straight concerning funds towns, Belfast and Dublin. It is properly placed to draw in people from equally geographies, with Belfast shoppers savoring an out-of-town providing and Dublin purchasers availing of a favourable exchange amount.” 

Chris Nelmes, Retail Director at The Boulevard said:

“It’s excellent to welcome Murmur to The Boulevard spouse and children. We have a rising homeware classification at the scheme and a luxurious presenting these types of as Murmur’s will be a excellent fit. We have begun 2022 with a bang. A few new tenants have been welcomed to the scheme and we’re only four months into the yr. All new signings have been firsts for the manufacturers, no matter if that’s their to start with store at any time, their to start with outlet shop or their very first enterprise in Northern Eire. 

“We’re delighted The Boulevard has been the desired place for these brand name firsts. It is testament to the results of the scheme and the degree of investment decision that has been produced in the earlier number of a long time to draw in a fascinating tenant blend, engage and nurture our loyal shopper base and carry on to bring in new people.”

Joint Controlling Directors Andrew and Gary Irwin commented: 

“We’ve experienced a relationship with Lotus Property for many a long time now and we’re excited to open up our 1st ever Murmur store at The Boulevard. The plan has benefitted from major expense and we’ve been encouraged by the continuous growth in footfall. 

“Luxury bedding and homeware is a class that is going from energy to energy as purchaser demand for excellent merchandise for them selves and their properties continues to increase. We have large plans for the brand, and we search ahead to starting up this journey at The Boulevard.”



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