Data suggests that nearly 40 percent of Gen Z prefers to search for things on social media platforms like TikTok or Instagram over Google. When it comes to what people want this year for the holidays, much of it is probably influenced by what they’ve seen online all year. Experts at Ubiquitous compiled the ultimate 2022 TikTok holiday gift guide by examining hashtag views. Crocs led the pack with 6.1 billion hashtag views, but we’re only concerned with what beauty products claimed the top spots. We’ve teased out the products on the list that the beauty lover or trendsetter in your life would love.
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