Tru Blu bought by international bottler

Refresco Group, a global independent beverage solutions provider for Global, National and Emerging (GNE) brands and retailers in Europe and North America, has completed the acquisition of local non-alcoholic beverage manufacturer Tru Blu Beverages.

The acquisition includes three production facilities, in Sydney, Brisbane and Perth. These will be added to the current Refresco network of over 70 manufacturing facilities across Europe and North America.

“By joining Refresco, our customers, suppliers and employees will be able to benefit from the Company’s broad capabilities, experience and expertise,” said Tru Blu Beverages CEO Peter Brooks in October, before the acquisition was completed.

“We are proud to become part of the Refresco family, with its strong entrepreneurial spirit and passion to deliver quality service to its customers. Tru Blu Beverages’ leading capabilities and blue-chip customer base gives Refresco a solid entrance into the Australian market. We look forward to building an even stronger platform together.”

The integration process will commence immediately, with Tru Blu Beverages to be rebranded as Refresco.

Refresco CEO Hans Roelofs says the acquisition of Tru Blu Beverages creates a new platform for Refresco, in line with its strategic promise to expand into a third continent.

“The three strategically located manufacturing sites are the starting point for our future footprint in the region,” he said. “Acquiring Tru Blu Beverages further strengthens our position as beverage solutions provider to branded customers and leading retailers globally, and provides new opportunities for further growth.”

The post Tru Blu bought by international bottler appeared first on Retail World Magazine.

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