Fashion through augmented reality
By the end of March, 3000 fashion weeks had indeed taken place throughout the world, and one can only assume that fashion enterprises have the greatest effect on today’s consumer mind. Diversity and digitalization being the keys, a new fashion capital has emerged this week, playing host to the world’s very first “Metaverse fashion week,” with 50 fashion brands debuting their virtual collection on Decentraland’s new Luxury Fashion District, which has been created in Paris’ vaunted Avenue Montaigne as a Neopian Bazaar, including BoredApes with Lil Miquela as its Maitre D’.
Selfridge’s own Digi portal Web3 brings crypto fashion to forward-thinking fashionistas; this is said to be the most costly attempt to emulate real-life fashion week synergy. All that is essential is internet connectivity to enter a whole new world of live concerts, store openings, afterparties, fashion screenings, and a plethora of other alternatives ranging from digital events to the virtual catwalk.
Paco Rabanne presents an interactive experience at the flagship shop Web3, while labels such as Guo Pei, Dolce & Gabbana, Tommy Hilfiger, and Hugo Boss will be displaying their SS22 collections. Decentraland provides a store that facilitates NFTs, physical ready-to-wear, Liquid Prints, and LVMH-young brand Kidsuper, which sells crypto apparel to purchasers. The CashLabs Space has a whole new cutting-edge idea, showcasing fashion videos from Lanvin and Chanel. Rarible, a multi-chain community-centric marketplace for NFTs, is sponsoring the New Designers’ street, which features Girl Gang, Perry Ellis, Placebo, Fabeeo Breen, and Artisans, as well as pop-up museums displaying street photography via their NFTs courtesy of MetaTokyo.
Get on the metaverse bandwagon
There’s more in the metastore. The metaverse fashion week, like fashion week party hype, is driven by after-show parties thrown by Dolce & Gabbana, Faith Connexion, and blond:ish, as well as other events featuring shoppable drops. Virtual collections will be shown during after-parties, which may be reminiscent of our early lockdown life when zoom parties were the “it-thing” to go with our friends and socialites.
Since metaverse puts 3D virtual worlds together for day-to-day living and its utilities, augmented realities, and futuristic technology to breathe in the hypothetical iteration of the internet as a global platform that is one for all. It’s about time that fashion gets its virtualization via efforts like these, where premium firms raise the standard from typical fashion weeks, which only allow people with an invitation. Metaverse Fashion Week is free and accessible to the public. Users just join into Decentraland, and the server takes you through the most diverse fashion experience through your screen. Let’s call it a fashion X-Box of cutting-edge digital experiences through exhibits, events, and crypto shopping.